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Let PR Supercharge Your Internet Marketing Strategy
The www supercharged the value of public relations – PR. Your Internet marketing strategy can access this power to grow your business with no up front cost. For any business the power of PR as a marketing tool was often cost prohibitive. Its high upfront costs and inconsistent return on investment just didn’t seem to integrate well with the way most companies did business. Or, how we evaluated successful marketing efforts.
PR is Unchanged, But the Internet Has
Transformed Its Value
The fact is, research data indicates that tradeshow speeches, print magazines and online magazines are the top three marketing factors – aside from word of mouth – that truly influence more than a third of business purchasing decisions. -- Marketing Sherpa, B-to-B Mistakes Report, 2nd edition, Nov. 2006.
The same investment you make in the 2Pillars Essential Website - search engine optimization Process can be used to maximize your message through the reporters, editors and producers seeking experts on topics of interest to you prospects and customers.
Appeal to Your Customers, Appeal to Their Media
2Pillars Performance PR takes your new web page content and builds a press release. The keywords that appeal to your customers are the same keywords reporters and other media publishers use to locate news and features, about the marketplace in which you compete for business.
What is often referred to as branding is simply the process of increasing your credibility among your target audience as part of your Internet marketing strategy. What would you trust more – marketing copy or reporters’ stories? An ad or a best-of rating from your trade magazine? Making the endorsement of your company by trusted media publishers can be an influential Internet marketing strategy.
The 2Pillars Performance PR process uses the new content as the source material to get you mentioned and featured as an expert in your field. The pay off of PR in your Internet marketing strategy comes in the form of increasing credibility for your company and its products. The mere mention or endorsement of your service in the traditional or online media could point increasing numbers of qualified leads to your website and into your marketing funnel.
The experienced public relations counselors at 2Pillars combine the power of the www with the traditional methods of building awareness and credibility for your company using PR. The ability to leverage your web page content maybe new but the age old process of gaining the trust of reporters is unchanged. We handle all the contacts with the media and distribution of your press releases for you.
Pay Only for Published Performance
2Pillars Performance PR includes the addition of an online media kit to your 2Pillars Essential Website. We also write the press releases for your approval and then distribute them to targeted publications and other media outlets across North America. As a member of the 2Pillars Essential Website Process you pay a fee to 2Pillars only when you or your company is featured or interviewed for publication. The fee you pay is based upon the size of the publications readership or viewers.
Compounding Your Media Success
Once you are featured in a publication 2Pillars links your site to the media publication, boosting your visibility and often your website’s ranking in the top search engines. Each month as new content is developed for a new web page, a new press release will be developed for distribution. Your 2Pillars Performance PR counselor will then target their contact with the media to the editors most likely to benefit from your work.
To learn more about how your Internet marketing strategy benefit can be supercharged by PR Contact us through this Link
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